Best Time to Post on Tiktok in 2024

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best time to post on Tiktok

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In the ever-evolving era of social media, TikTok stands out as a game-changer, with over 1 billion active users globally. As brands scramble to capitalize on their creative potential, the key to TikTok’s success goes beyond mere content creation—it hinges on knowing the optimal time to post.

With the platform’s unique dynamics, finding the perfect window for your TikTok video can be a challenging quest. While traditional approach suggests posting between 10 and 11.50 am, 2.30 and 4 pm, and 6:30 and 9:30 pm from Tuesdays to Thursdays, this one-size-fits-all approach may need to align with your audience’s behavior.

In the current discussion, we will find the best time to post on Tiktok. Moreover, we will explore the best day to post content on the TikTok account according to your region and industry. Lastly, we will highlight some practical tips & standard timing you can consider before posting your content on this viral social media platform.

Let’s embark on this journey to enhance your TikTok presence and captivate your audience with strategic timing for TikTok posts. 

What is the Best Time to Post on TikTok? 

Surprisingly,  there isn’t just one ultimate time to share videos by TikTok users. There are multiple best times!

This is because there’s no single, one-size-fits-all solution for finding the perfect time and days to post on TikTok. Each brand and influencer on TikTok has a unique audience, and these audiences are active at different times. This can even vary from country to country!

Similarly, the perfect time to post on Instagram, Facebook, and Twitter also varies according to different time zones and several other factors. 

However, after thorough comparisons and research, we’ve got some handy tips for you to consider when determining the best time to post on TikTok for maximum views and reach.

  1. Best Days: Tuesday and Thursday are prime days to use Tiktok for posting. Weekdays generally work better than weekends.

  2. Timing Matters: Aim to post before the workday kicks off or after regular working hours. This helps catch your audience when they’re more likely to engage.

  3. Avoid Round Figures: When choosing specific times, opt for unconventional slots. For instance, if 10 am suits you, try posting at 9:58 am or 10:02 am. This strategy helps your content stand out from the crowd during peak hours.

With these simple tips and watch time in mind, let’s explore the ideal posting times for TikTok and TikTok analytics in more detail to get the the best results.

The Best Times to Post on TikTok by Day of the Week

Generally, the best times to share your TikTok posts vary throughout the week:

 Monday at 6 am

Tuesday at 2 am

Wednesday at 7 am

Thursday at 9 am

 Friday at 5 am

Saturday at 11 am

and Sunday at 7 am.

All these times are in EST.

Best Time to Post on TikTok (EST)
6 am, 10 am, 10 pm
2 am, 4 am, 9 am
7 am, 8 am, 11 pm
9 am, 12 am, 7 pm
5 am, 1 pm, 3 pm
11 am, 7 pm, 8 pm
7 am, 8 am, 4 pm

Our in-depth analysis provides a comprehensive overview of the prime posting times for TikTok every day of the week.

Best Time to Post on TikTok on Sunday

On Sundays, the ideal time to share your content on Tiktok is in the morning at 9 a.m., 8 a.m., and in the afternoon at 4 p.m. People who kickstart their day with a workout, head to Sunday sermons, or gather for brunch with friends are the early birds active on TikTok during these times.

Best Time to Post on TikTok on Monday

On Mondays, the ideal time on Tiktok to share your content is at 6 a.m., 10 a.m., and 10 p.m. This choice aligns with the common behavior of users checking best TikTok  content before heading out or while commuting to work, school, or college. Additionally, the 10 p.m. slot signifies that many people enjoy spending some TikTok time before going to sleep at night.

Best Time to Post on TikTok on Tuesday

The optimal time to share your TikTok content on Tuesdays are at 2 a.m., 4 a.m., and 9 a.m. This indicates that folks tend to browse their social media during the late night and early morning hours. Tuesday emerges as a prime choice for posting consistently on TikTok.

Best Time to Post on TikTok on Wednesday

On Wednesdays, the perfect moments to share your TikTok videos are at 7 a.m., 8 a.m., and 11 p.m to get maximum engagement on Tiktok. Early in the morning works great because folks are just waking up, looking for a little entertainment to kickstart their day. These time slots are ideal for catching their attention with short and snappy clips, ensuring your TikToks hit the right note and brighten up their morning routines.

Best Time to Post on TikTok on Thursday

Thursday shines as a top day for sharing on TikTok, especially at 9 a.m., 12 p.m., and 7 p.m are the best time of the day. These hours, just before lunch and in the evening when folks are heading home, witness high user engagement. So, if you’re aiming for maximum eyeballs on your TikTok post, Thursday’s these time slots are your go-to moments.

Best Time to Post on TikTok on Friday

On Fridays, the ideal time to share your TikTok posts is at 5 a.m., 1 p.m., and 3 p.m. Noticeably, as the week unfolds, folks tend to get busier on TikTok during lunch hours, perhaps seeking a break from the weekly routine or gearing up for the weekend ahead.

Yet, as evening approaches, the engagement tends to dip, affecting nighttime viewership. As a savvy marketer, it’s crucial to be mindful of these shifting trends when deciding when to share your content. Adapt to the changing rhythms of TikTok activity  and know the best timing to ensure your posts catch the most eyes and make an impact.

Best Time to Post on TikTok on Saturday

On Saturdays, the ideal times to share on TikTok are at 11 a.m., 7 p.m., and 8 p.m. Since lots of folks are taking it easy on the weekend, not many are up and about early in the morning. It’s better to catch their attention later in the day or during the evening. If you run a restaurant, consider posting your special dishes in the evening. This way, those thinking about going out for dinner can spot your tasty offerings. Timing matters, so make sure your posts hit the right moments to connect with your audience.

Best Times to Post on TikTok by Location & Time Zone

Surely, the perfect time to post on Tiktok depends on your audience’s interest. Nevertheless, here, we checked out some countries in different time zones, and they have a bunch of TikTok users.

Now, let’s find out the best time to post on TikTok for each country, every single day of the week.

Best Time to Post on TikTok in the US in Eastern Standard Time (EST)

Best Time to Post
6 a.m., 10 a.m., 11 p.m
2 a.m., 4 a.m., 9 a.m
6 a.m., 8 a.m., 11 a.m
9 a.m., 12 p.m., 7 p.m
5 a.m., 1 p.m., 3 p.m
11 a.m., 7 p.m., 9 p.m
7 a.m., 8 a.m., 4 p.m

Best Time to Post on TikTok in Australia

Best Time to Post
6 a.m., 10 a.m., 10 p.m
2 a.m., 4 a.m., 9 a.m.
7 a.m., 9 a.m., 11 a.m
9 a.m., 12 p.m., 7 p.m
5 a.m., 1 p.m., 3 p.m
11 a.m., 7 p.m., 8 p.m
7 a.m., 9 a.m., 4 p.m

Best time to post on TikTok Philippines (in PHT)

Best Time to Post
3:30 p.m., 7:30 p.m., 7:30 a.m
11:30 a.m., 1:30 p.m., 6:30 p.m
4:30 p.m., 5:30 p.m., 8:30 a.m
6:30 p.m., 9:30 p.m., 4:30 a.m
2:30 p.m., 10:30 p.m., 12:30 a.m
8:30 p.m., 4:30 a.m., 5:30 a.m
4:30 p.m., 5:30 p.m., 1:30 a.m

Best Time to Post on TikTok Germany (in CET)

Best Time to Post
6 a.m., 10 a.m., 10 p.m
2 a.m., 4 a.m., 9 a.m
7 a.m., 8 a.m., 11 a.m
9 a.m., 12 p.m., 7 p.m
5 a.m., 1 p.m., 3 p.m
11 a.m., 7 p.m., 8 p.m
7 a.m., 8 a.m., 4 p.m

The times mentioned are for a certain time zone, but places like the USA and Australia have different time zones and tiktok posting times. This makes it tricky for TikTokers to decide when to post on social media. And guess what? Different types of jobs have their own best times to post on TikTok!

It’s like an extra thing to think about when planning your TikTok posts that work best for your target audience. 

Best Times to Post on TikTok by Industry

In our research to figure out the optimal posting times on Tiktok, we took a close look at the different types of businesses in our data. This approach allowed us to pinpoint the most suitable posting times on TikTok for various industries.

Check out these recommended best time to schedule posts for different types of businesses on TikTok.

Best Time to Post on Tiktok
Monday to Thursday, 2 to 5 p.m. in the afternoons
2 to 3 pm in the afternoon post-lunch hours
Non-profit organizations
First half of the weekdays, from 10 a.m. to 2 p.m
Tuesday to Thursday, from 11 a.m. to 3 p.m
3 to 9 p.m. from Tuesdays to Thursdays
Real Estate Agents
Tuesday to Thursday at 10 a.m
Saturday at 9 a.m. and Sunday at 1 p.m
Thursday to Saturday, 9 to 10 a.m. or 4 to 5 p.m
Monday to Friday, 12 to 1 p.m
During lunch hours 1 to 2.30 p.m. and in the evenings between 7 to 9 p.m
12 to 3 p.m. on weekdays and 9 to 11 a.m. on Sunday
Saturday and Sunday 10 p.m. to 7 a.m
Insurance Agents
Monday to Friday between 9 a.m. to 12 noon
10 a.m. to 12 noon

Does It Matter When You Post on TikTok?

Keep in mind that TikTok’s fast-paced, content-rich environment makes timing crucial for visibility. The platform’s algorithm favors engagement, and posting when your target audience is most active can significantly boost your content’s reach.

Pinpointing the Best Time to Post

To maximize engagement on TikTok for your brand, it’s essential to pinpoint the best times to post. This varies based on your audience’s location, habits, and the specific day of the week.

TikTok Posting Strategies Across Time Zones

For global reach, consider the implications of posting across multiple time zones. Understanding your TikTok audience’s geographic distribution helps tailor posting schedules for maximum impact.

Leveraging TikTok for Business Growth

Effective TikTok marketing goes beyond content creation. It involves strategic scheduling to ensure your posts reach the right audience at the right time, amplifying your brand’s presence and engagement.

Utilizing TikTok’s Built-in Tools

TikTok recommends various tools and features to aid creators and businesses in optimizing their posting schedules. These tools can provide insights into audience behavior and peak activity times.

Consistency and Scheduling: Key to TikTok Success

To maintain a strong presence on TikTok for maximum engagement, it’s important to have a consistent posting schedule that aligns with your audience’s active hours.

Maximizing Audience Engagement with Nighttime TikTok Posts

Strategically scheduling your TikTok posts for the nighttime hours can be highly effective for reaching a broader audience. For a vast number of users, scrolling through TikTok has become a habitual part of their nightly routine. During these hours, many individuals find themselves less inclined to exercise restraint in shutting down the app to sleep. This behavior results in a period of heightened activity on TikTok at night, offering a prime opportunity for content creators to capture the attention of engaged and active users.


Identifying Less Effective Times for TikTok Posts

 While each audience segment on TikTok exhibits unique behavioral patterns, there are generally less opportune times to post for optimal engagement. Typically, posting during work or school hours may not yield the best results. Although there is some user activity on the app during midday breaks or lunch hours, these periods do not guarantee significant engagement. Thus, it is generally observed that TikTok posts made during the standard work or academic hours tend to have a lower success rate compared to other times.

Wrapping Up

In 2024, mastering TikTok for business success hinges on understanding the best times to engage with your audience. To maximize your reach on TikTok, it’s crucial to post around the peak hours when your audience is most active.

Knowing when to post involves a blend of analytics and intuition. Using a TikTok scheduler can streamline this process, allowing for effective TikTok scheduling without the guesswork. Studies suggest that one of the best days to post on TikTok are Tuesdays, with a frequency of several times per day to ensure optimal engagement. However, this can vary, and figuring out the best time to post on TikTok for each day requires a nuanced approach.

The need to post at times that align with your audience’s habits is vital. When you want to post on TikTok in 2024, remember that posting at the best times can significantly enhance viewer interaction. Consider the time across multiple time zones to ensure your content reaches as many TikTok viewers as possible. Ultimately, the best TikTok posting strategy is one that adapts to your unique audience, guaranteeing the best engagement every time you post.


What’s the best time to post on TikTok in 2024?

The best timing to post on TikTok for 2024 varies but typically falls during peak user activity hours. Analyzing your account’s analytics can help figure out when to post for better engagement.

Does it matter when you post on TikTok?

Yes, it matters when you post on TikTok. Posting during high-engagement times can maximize visibility and interaction with your content.

What time is best to post on TikTok in the USA?

In the USA, the best time to post on TikTok is usually in the evenings and on weekends when users are more active. Analyzing your specific audience’s activity can help schedule posts more effectively.

Is it bad to post on TikTok late at night?

Posting late at night on TikTok is not inherently bad, but it might reach fewer viewers if your audience is less active during those hours. Tailoring your post times to your audience’s habits can yield better results.

What is the best time to post on TikTok on the Weekend?

The best time to post on TikTok on weekends generally is mid-morning to early evening. However, it’s important to consider your specific audience’s behavior to determine optimal posting times. Hence, right timing matters to post on tiktok for better results.

Is posting too much on TikTok bad?

 Posting too much on TikTok can lead to content saturation, potentially reducing engagement. It’s essential to balance frequency with quality to keep your audience engaged and interested. So, keep in mind that tiktok posting at an inappropriate time or too much posting can effect the engagement. That’s why; post on tiktok to maximize reach at the right time. 

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